SouthTowne Motors did it. So did Piedmont Newnan Hospital and the Hampton Inn/Newnan. These are just a few of the Coweta businesses that have participated in the Ice Bucket Challenge, the viral phenomenon in which people dump buckets of ice and water over their heads to raise money to fight ALS (amyotrophic lateral sclerosis), or Lou Gehrig’s disease.
Why is this particular fundraiser such a hit? The Ice Bucket Challenge is now being studied by businesses and marketing professionals who want to know what made this fundraising effort so successful. Inc. magazine says it helps that “anyone can participate,” and people are already used to posting pictures and videos of themselves on Facebook. To read Inc.'s "8 Game-Changing Marketing Lessons from the ALS 'Ice Bucket Challenge,'" click here.
Entrepreneur magazine notes that the Ice Bucket Challenge is fun and easy, and “keeping things lighthearted lets people connect with an organization on a human level and can encourage further engagement in an authentic way.” That’s just one of the six viral-marketing lessons the magazine says can be learned from the Ice Bucket Challenge. Find the others here. And if you have found another lesson from the Ice Bucket Challenge yourself, feel free to share it!
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